Showing posts with label promotion. Show all posts
Showing posts with label promotion. Show all posts

December 11, 2018

Helping Me Helping You with promoting youngCanLit (Revised post)


No, this is not a parody of an ABBA song. This is actually a revised post of one originally published on June 30, 2016 called "May I suggest . . . ? Five ways to help me help you promote your youngCanLit." My intent was, and still is, to help promote Canadian authors' and illustrators' work. But I am painfully aware that I can always use a little help from writers, artists, publishers and readers to achieve this mandate. Because I can tell, through analytics on Blogger, Twitter and Facebook and more, when a review is getting support from the youngCanLit community, I know when an effort is being made to help me help you. There are so, so many who work to support my work and I wish I could acknowledge every one of you. But for those who don't realize that you can help yourselves and me, here are a few handy suggestions to help.

First let me thank those generous authors, illustrators, publicists and publishers who are so kind to provide me with copies of their books for review, as well as include me in blog tours and allow me to interview our contemporary youngCanLit A-listers.  Without these submissions, I could not afford to review as many books as I do on CanLit for LittleCanadians.

By the way, thank you to all those publishers who make an effort to send me hard copies of your books. I appreciate having a book that, after reading it, I can share with others, including schools, if I don't squirrel it away on my own shelves. I know that it's less expensive to send me a pdf or an unbound copy but, when I'm not receiving any remuneration for my reviews, having a final copy feels like a nice trade. 

That said, please limit the books you send for review to those written for young people by Canadian authors or illustrated by Canadians, born or residing here.  Just because there is a young person in the book does not mean that it is a book appropriate for or of interest to younger readers.  Imagine expecting Timothy Findley’s The Piano Man’s Daughter (HarperCollins, 1995) or Heather O’Neill’s Lullaby for Little Criminals (HarperCollins, 2006) to be reviewed as youngCanLit. Not going to happen.  And just because a younger reader is able to read the book doesn’t mean it’s youngCanLit.   If your catalogue is promoting a book as adult fiction, it’s not a juvenile or teen read, regardless of the age of the protagonist.  Save yourself the review copy and the disappointment, and save me my reading time and the communication explaining why I’m not reviewing the book.

If I do review your book, there are several ways to ensure that review gets read by more and more people.  While I may not get the million hits of a kitten playing with a bird on YouTube, CanLit for LittleCanadians does very well as a book blog.  It is linked through multiple schools and school boards and universities with teacher education programs, English and creative writing programs and library studies, as well as the Canadian Children’s Book Centre and other blogs.  But it could always do better. Add a link to www.canlitforlittlecanadians.blogspot.ca on your website with a quote from the review or add me to your blog roll or become a subscriber.  Doesn’t hurt, always helps. Publishers, this is especially important for you to do.

Post a comment on the review.  Thank you to so many of you who leave comments on reviews of your own books and those of others, who share with me what they are reading, and correct my mistakes (of which there are many). Judging by the numbers on Google Analytics, comments always brings in more readers. It suggests that readers of the reviews are engaged with the text and that helps get others interested too. And don’t be dissuaded by my need to moderate the comments.  I do this to avoid horrific amounts of spam, both commercial and irrelevant.


Support CanLit for LittleCanadians on social media.  Each time I post on my blog, I will tweet several times about the book or the review or the event, ensuring the relevant parties (author, illustrator, publisher) know.  Your retweets and likes bring in more and more followers and links and you know that in the end that means sales, the all-important bottom line for YOU.  Whether I’m using the hashtags for youngCanLit or for teachers or teacher-librarians, those tweets are getting read. And don’t be shy about retweeting multiple times or with multiple tweets about the same book. What catches one reader on Twitter may not be the same as for another. They all count. Toot your own horn or at least join the band as I’m tooting away. I have worked with amazing publicists over the years who retweet religiously and ♡ my tweets and do so on the day the review hits the blogsphere but also weeks later. And all those publishers who bring attention to my reviews through your Facebook pages and book pages, thank you.

Please don’t take it personally if I don’t review your book or don’t do it in a timely fashion. (BTW, sending a book months after it has been published and expecting me to review it immediately assumes that I don't have hundreds of books already waiting in my TBR pile. And you know what they say about assuming.) Sometimes life takes precedence over blog and I get backlogged in reviews and can’t catch up. And sometimes the book just doesn’t grab me and I’d rather not review it than write a rant of an opinion piece. I firmly agree with Paulo Coelho who said, "The world is changed by your example, not by your opinion." I alone write posts for CanLit for LittleCanadians, except for rare student reviewers, and I do what I can under constraints of time, health and motivation. With the plethora of outstanding Canadian authors and illustrators out there ready to have their works promoted and applauded, it’s a daunting task. (Also, I do have a difficult time reading stories, whether fiction or non-fiction, in which animals are key characters. I'm not talking cartoon characters. I'm talking stories in which animals are integral to a dramatic story. I have to find a compelling reason to read these books and I rarely do. I almost missed Shari Green's Missing Mike from Pajama Press for this reason.)

I know from the comments I receive regularly that many of you get it. You understand what I will and won't read and that I can't do it all. And you respect what I do get done. Thank you to author-illustrator Debbie Ridpath Ohi who recently honoured me with a badge (to the right of this post) for championing kidlit. Though I don't always feel deserving, it is wonderful to have my efforts encouraged. For those who never knew how to help me help you, I hope this blog post will be a first step in doing so.

Let's continue to get everyone reading youngCanLit!

June 30, 2016

May I suggest . . . ? Five ways to help me help you promote your youngCanLit


While I am loathe to share my reviews as opinions—I firmly agree with Paulo Coelho who said, “The world is changed by your example, not by your opinion”—my mandate for CanLit for LittleCanadians has always been to promote great Canadian literature for children and young adults. To that end, may I suggest a few ways that authors, illustrators, publishers and publicists can help me to help you?

First, let me thank those generous authors, illustrators, publicists and publishers who are so kind to provide me with copies of their books for review, as well as include me in blog tours and allow me to interview our contemporary youngCanLit A-listers. Without these donations, I could not afford to review as many books as I do on CanLit for LittleCanadians.

That said, please limit the books you send for review to those written for young people. Just because there is a young person in the book does not mean that it is a book appropriate for or of interest to younger readers. Imagine expecting Timothy Findley’s The Piano Man’s Daughter (HarperCollins, 1995) or Heather O’Neill’s Lullaby for Little Criminals (HarperCollins, 2006) to be reviewed as youngCanLit? Not going to happen. And just because a younger reader is able to read the book doesn’t mean it’s youngCanLit. If your catalogue is publicizing a book as adult fiction, it’s not a juvenile or teen read, regardless of the age of the protagonist. Save yourself the review copy and the disappointment, and save me my reading time and the communication explaining why I’m not reviewing the book.

If I do review your book, there are several ways to ensure that review gets read by more and more people. While I may not get the million hits of a kitten playing with a bird on YouTube, CanLit for LittleCanadians does very well as a book blog. It is linked through multiple school boards and universities with teacher education programs, English and creative writing programs and library studies, as well as the Canadian Children’s Book Centre and other blogs. But it could always do better.  

Add a link to CanLit for LittleCanadians (www.canlitforlittlecanadians.blogspot.caon your website with a quote from the review or add me to your blog roll or become a subscriber. Doesn’t hurt, always helps.


Post a comment on the review. Thank you to author Monica Kulling, commentator extraordinaire, who always lets me know what she thinks of my reviews of her own books and those of others. Judging by the numbers on Google Analytics, this always brings in more readers. And don’t be dissuaded by my need to moderate the comments. I do this to avoid horrific amounts of spam, both commercial and irrelevant.


Support CanLit for LittleCanadians on social media. Each time I post on my blog, I will tweet several times about the book or the review or the event, ensuring the relevant parties (author, illustrator, publisher) know. Your retweets and likes bring in more and more followers and links and you know that in the end that means sales, the all-important bottom line. Whether I’m using the hashtags for youngCanLit or for teachers or teacher-librarians, those tweets are getting read. And don’t be shy about retweeting multiple times or multiple tweets about the same book. What catches one reader on Twitter may not be the same as for another. They all count. Toot your own horn, or at least join the band as I’m tooting away. I adore publicist Winston Stilwell at Fitzhenry & Whiteside, the king of retweeting and replying to my tweets for F & W books and Red Deer Press, Inhabit Media and Fifth House Publishers and Whitecap Books, because I know he makes an effort to get my tweets and reviews out there. And all those publishers who bring attention to my reviews through your Facebook pages, thank you.

Please don’t take it personally if I don’t review your book or don’t do it in a timely fashion. Sometimes life takes precedence over blog, and I get backlogged in reviews and can’t catch up. And sometimes the book just doesn’t grab me and I’d rather not review it than write a rant of an opinion piece. I alone write posts for CanLit for LittleCanadians, except for rare student reviewers, and do the best I can under constraints of time, health and motivation. I do what I can. With the plethora of outstanding Canadian authors and illustrators out there ready to have their works promoted and applauded, it’s a daunting task.

And while I’m asking for help, if you know of any one who is looking for someone to speak to teacher candidates or schools about youngCanLit or wants to hire a writer who peddles herself as an aficionado of Canadian children’s books or can think of a way for me to segue this blog into a salaried career, please leave a comment below.  Always happy to hear from my readers and writers.

Read youngCanLit!

May 08, 2012

Neil Flambé and the Crusader's Curse: Book Launch

    The first of the Neil Flambé Capers
     won the 2011 Silver Birch Fiction award.

    The second is nominated for 
    a 2012 Silver Birch Fiction award
     and just won the District School Board 
    of Niagara's own Silver Birch award.

    Want to check out the newest, just released Neil Flambé Caper?


    Join 
    author and illustrator Kevin Sylvester 
    on Saturday, May 12, 2012 
    from 10:00 to 12:00 pm
    at the Northern District Library
    40 Orchard View Blvd. 
    (one block north of Yonge and Eglinton)
    Toronto

    for the launch of  
    Neil Flambé and the Crusader's Curse

    Kevin Sylvester will talk with young readers and sign copies of his new book.

    >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
    Learn How to Draw Neil Flambé
    While waiting for your chance to see Kevin Sylvester, check out this wonderful video that teaches you how to draw Neil Flambé.




       
      Uploaded by  SimonSchusterCanada on March 19, 2012 

      >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
      Still MORE Neil Flambé!

      Kevin Sylvester and his publisher, Simon & Schuster, 
      have a great promotion called 
      Take Neil Flambé into the wild!
       
      Print out your own Flat Neil Flambé
      cut him out, take him somewhere and photograph him.  
      Then send your photo to audrey@simonandschuster.ca 
      to add your photo to Neil's photo album!



      See where others have taken Neil Flambé into the Wild already. Kevin Sylvester even took Neil to China on a recent trip. 

      October 03, 2011

      Promote Canadian!

      My first presentation of the Canadian Library Association's Book of the Year for Children Award in 2009 ended with this very purple slide.  Its purpose was to acknowledge the contributions of so many to the wealth of exceptional literature for Canadian children and young adult readers.  They are so fortunate!  But who knows this?  The authors and illustrators who create their works?  The publishers?  The librarians, both public and school, who purchase them? Yes, yes and yes.  But it's not enough.

      As a voracious reader of children's literature, for my own pleasure as well as for award selection committees, I know that it's not always the best books to which young people are drawn - it's the ones with the most media coverage, or the movie tie-in, or the controversy, or the gimmick.  We know that writing and publishing are no longer the singular tasks of putting thoughts to words and words to paper.  Usually the more money put behind a text and author, the more likely it is to succeed.